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Does the press being an ad constitute the same thing as the information being false? If I advertize that my gun is dangerous, does the medium impact the truth value?

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The medium is the message[0] might be of your interest. I personally wouldn't expect absolute truth in any advertisements or company statements, so some information are certain to be false, yes.

[0]: https://en.wikipedia.org/wiki/The_medium_is_the_message

Being an ad you need to consider the purpose behind the ad, and what exaggerations may be being made for the ad.

IE a Ram truck won't make you a manly cowboy with just the purchase.

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