Starbucks Korea to shut stores for history lesson after bungled coffee promotion
theguardian.com
theguardian.com
''Marketers chose the “thwack” slogan after consulting an AI tool for suggestions, Shinsegae Group said. It turned out some managers who approved the campaign never opened the email attachments showing the marketing material.
The company pulled the campaign within hours, but the fallout was swift and the chief executive was sacked the same day.''