I do not mind advertising on websites. What I mind is bad ads, ads with malware, way too many ads, and ads that track me. This is where Google gets the whole ad thing wrong. They are focusing on the wrong problem.

If you think about the economics of it, a very popular website could survive on only on ad because the advertiser would pay a premium to be seen on the website.

So that is my other argument, bad websites need a whole bunch of ads to be profitable. So better websites would help as well.