The majority of their revenue is overseas. But there they can’t reasonably charge $99/month. And there labor and land are cheap such that you can get fiber laid cheaply and quickly.
While they may not be ideal or people living in Urban areas, they also aren't limited to selling to people who are physically connected by cable like a regular ISP would be.
I think you're underestimating the market here. Especially on the enterprise side when you start thinking of things like airliners, cruise ships, etc...
Starship is trying to get launch cost down to $10 per kilogram to low earth orbit. At that cost it is not clear to me that cables are better except for short distance point to point backbones. One other issue with cables is regulation or monopoly.
At a time when state actors are becoming increasingly non-cooperative, it may not be wise to put all your eggs in someone else's basket.
Launching a starlink satellite costs $1.5-2M per satellite for the current design. Each satellite lasts around 5 years and they need 42k of them.
Do the math and you get $13B to $17B per year ignoring inflation and ignoring the massive ground infrastructure that is also needed (costing billions more per year).
Residential plans range from $55-175/month and will make up almost all subscriptions. Most people will get the $85 middle plan, but we'll round up to $100/mo or $1200/yr.
Breaking even with no profit requires 10-15 million subscribers.
As starlink claims to have around 12k subscribers and just 10.5k satellites, I'd guess the system is profitable.
The cable question is still compelling though. Rural fiber costs around $25k per mile. This means that an average $15B/yr buys 600,000 miles of installed fiber every single year.
My conclusion is that the ideal solution would be Starlink keeping total satellites closer to the current 10k number ($4-5B per year) and spending the other $10B/yr running fiber to new areas.
Their subscriber base would drop as new fiber got installed in rural areas overlooked as "not profitable enough", but stabilize at still profitable enough from travelers and truly inaccessible places.
There are people whose current behaviour/situations will happen to benefit from this, and that may be a niche, but seems like there's a really solid chance many more people actually will change their behaviour in response to this being available. That's how disruption happens.
To be honest I can easily see the default changing if the service is good enough. I mean it seems like you basically get most of what is good about wired plus a whole load of extra previously totally unavailable benefits. For a price, to be sure, but that'll come down.
There is a huge market even just in the US for Starlink. The worldwide market for people who need internet access in remote places is positively gigantic.
Additionally, Starlink could be hugely profitable if they exclusively sold access to ships and aircraft. You'll never be able to run fiber to those.
They can indeed reasonably charge $99/month to many many millions worldwide who don't have any options for low latency, high speed internet access. You vastly underestimate the need for the service.
On the other hand your margins are amazing because all you do is fly little boxes over everyone’s heads launched with government subsidized rockets. No linemen or plant-hire or contractors to sap your profits.
The biggest threat would be commoditized terrestrial wifi / 5G. The more cell service competition there is, the smaller the market for satellite, until it’s only applicable to 1% of the population (and the poorest 1% at that.)
I flew from Zürich to Bangalore via Qatar and both flights had starlink.
There are many many uses for it, besides rural homes.
More like 8.2 out of ten. Either way the remainder is still a pretty decent market. And that's just talking about people in the USA. About 75% of Starlink subscribers are outside the USA.
> and the poorest 1% at that
Not by a lot. People who live in remote areas in the USA tend to have much less money overall, but they tend to spend much less money overall, leading to a similar amount of buying power. Someone who lives remote is more likely to own their home outright or have a relatively small mortgage. Their socio-economic status can appear numerically depressed because the numbers generally don't account for non-monetary consumption. (You got paid a salary and bought salmon from the supermarket. Remote dude fishes for salmon in a local stream. You both traded your time for salmon, but remote dude's salmon is invisible to GDP statistics.)
And furthermore, for them, Starlink would be budgeted for like an essential service rather than a luxury convenience.
As someone who has lived and worked remotely for the bulk of time since 1960 or so, it's not essential ipso facto; myself and most of the people I know have somehow managed to survive sans this supposedly essential service for 60 odd years (since 1935 in my fathers case, he's not dead yet).
Its more compelling use case is a relatively cheap way to integrate vehicle GIS data across four to ten thousand hectares or so (ten thousand to twenty five thousand acres) for farming, mining, exploration, etc.
Globally, its not especially attractive for non civil applications (military use, etc) as it creates a reliance that can have a plug pulled at the worst moments.
That doesn't make it useless though. Ukraine certainly finds Starlink attractive for military use. Despite all the misleading headlines and de-contextualised quotes, SpaceX has been reliably on Ukraine's side of the conflict and has been an essential communications fabric for both military and civilian.
What on Earth are you talking about?!? Half the people on Earth don’t have any sort of internet access at all.
> government subsidized rockets
The Starlink launches are not subsidized in any way. Now it’s clear you are either totally uninformed, or actively trolling.
> The biggest threat would be commoditized terrestrial wifi / 5G. The more cell service competition there is, the smaller the market for satellite
This is actually one of their biggest market opportunities. How do you think the backhaul for 5G towers works in extremely remote locations?
Like I said, terrible take.
If you hooked up every single cargo ship on the planet to starlink, you'd only add around 100k connections and average wages on most of those vessels is $5-8/hr (very few US/EU sailors these days) for a handful of people which tells you how much businesses actually care about their workers who do dangerous jobs.
If anything this should make you more bullish.
That plus satellite comms. Both Russia and Ukraine were very fond of how it improves communication.
Edit: meant to say that in the time of global instability, weapons tech is going to be valuable.
For interest:
An Orbital House of Cards: Frequent Megaconstellation Close Conjunctions (2025)
Our calculations show the CRASH Clock is currently 5.5 days, which suggests there is limited time to recover from a wide-spread disruptive event, such as a solar storm. This is in stark contrast to the pre-megaconstellation era: in 2018, the CRASH Clock was 164 days.
~ https://arxiv.org/abs/2512.09643Which is why all of sub-saharan Africa is crisscrossed in fiber, and every hut in those villages has an ONT zip-tied to the straw walls where they get their symmetrical gigabit service.