Google ads crush Facebook ads in efficacy | Hacker News Reader

Google ads crush Facebook ads in efficacy

tekpersona.ca

  > The true value of Social Media is in that it provides a
  > very effective forum for both Corporate (business) and
  > Personal Branding.

http://www.theonion.com/articles/i-am-a-brand-pathetic-man-s...

a refreshing rant on the topic is maureen johnson's "i am not a brand": http://www.maureenjohnsonbooks.com/2010/06/08/manifesto

This is no surprise to anyone who understands the difference between search ads and "display" ads. People have more buying intent when they search, so search ads bring around $50/1,000 impressions (average over all US search queries) verses $1 or $0.1 for display ads. There's nothing special about Facebook in this regard, and I think the title of the blog and the hacker news title are a bit over-wrought! How about, "For 10 years and counting, search ads have beaten display ads."

we have seen the same things mentioned in this article. What happens to FB when the rest of the world wakes up.

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