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Comment by jongjong | Hacker News Reader

In any case, the landing page needs to be perfect. Anything less and you have 0 chance.

The most important innovation is in sales and marketing.

If you don't have brand recognition, your landing page has to make up for that. Making up the difference seems to be getting more difficult with each passing year. People are extremely cautious and getting increasingly so.

The average B2B user nowadays is literally triggered by anything remotely unfamiliar.

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I've never been enticed by a landing page (yes, datapoint of one). It's either recommendation from source I trust (which has included reddit) and some demo/review available somewhere. Never the landing page as they usually took too much scrolling to get to the point.[0].

Better host a quick video demo/video add instead of drowning the user in copywriting.

[0]: Compare https://nova.app/ and https://www.gnu.org/software/emacs/emacs.html. Everything bellow the six highlights in the former case should be its own page.

If you don't have any connections to vouch for you/your product, you need a perfect landing page to get those first few users who will then recommend.

The landing page is the worst place to get in touch with the reality of the product. Take a STEAM store page, it says nothing interesting about the game, doesn’t even has a gameplay video. Much better to just get to know the product with real people with real stories to tell, then the landing page is just the last place you go to acquire it. I never understood people who actually reads marketing copy and goes “hmm interesting”, it’s so vacuous and boring.

> If you don't have brand recognition, your landing page has to make up for that.

And high traffic on a terrific landing page only tells you is that your product might be good enough.

OTOH, if you have a product that is dog-ugly, but still have people willing to pay for it, you have lightning in a bottle.

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