I'm tired of people jumping in to point out "AI, AI". The article is very good and informative. That is the only important thing. Geez.
People care about provenance a lot.
Whether it’s a drawing my daughter did of her mother, a Picasso napkin sketch, a worn 1960s Stratocaster, or an blog essay, the provenance is value on top of the correctness of the item.
But you don't know which parts of it are true.