This only is an attractive offer if you don't commute by rail & the country/ticket area is small enough to make avoidance of the peak hours feasible.
From HN discussion and information elsewhere (including the NL rail site itself), so long as a trip begins off-peak, the off-peak rates apply:
Please note: the time you check in determines whether you will travel with a discount.
<https://www.ns.nl/en/season-tickets/dal-vrij> (see FAQs section)
Other systems may of course vary, but typically trip start / time of ticket purchase / time of ticket check determines the applicable rate.