So? He denies it, engages in character assassination, and uses a (presumably) co-conspirator to provide supporting evidence. I heard about this two months ago.

Never overestimate the integrity of a CEO.

He attacks the article instead of making straightforward statements about his business. I'm really surprised he did not take the opportunity to address the claims that Yelp manipulates content.

Now he knows how business owners feels to receive a bad review.