Definitely!
Gen Z & A value uniqueness and authenticity. I think the customization options will resonate a lot with them.
Gen Z & A value uniqueness and authenticity. I think the customization options will resonate a lot with them.
If car colors were not mired in paperwork, I imagine dealers would respray them some shade of Millennial-gray, similar to realtors' M.O. when prepping homes for sale.
It is far more difficult to properly paint a vehicle than it is to paint a house.