Too late to edit parent but I might be wrong about wrap from the factory. (up to) $800 just for the materials is still reasonable but even with experience doing wraps, I would probably still bring it to a shop. DIY wrap is a bit like baking cookies; you don't need much in terms of skill or tools to do it but you absolutely can tell the difference between cookies made in your average kitchen using the recipe on the back of the box versus cookies made by people that earn a living making cookies.

> I don't think I've ever gone shopping for a car and had the dealer present me with the exact same trim options but color selection was only going to change the MSRP by $800 at most...

Am I misunderstanding here? I bought a new vehicle last year, and for a given trim there were a half-dozen colour options available at no extra cost, with the upscale options either a $600 or $800 upcharge.