If you wanted to start a band you had multiple ways to promote them: I would argue some of the best known bands came from the pre-internet era (Beatles, Rolling Stones etc). In fact social media made it so you need a prohibitively high marketing budget to cut through the noise.
> I would argue some of the best known bands came from the pre-internet era (Beatles, Rolling Stones etc).
Of course, that’s what you would expect. Pre Internet music was more curated, there were less bands finding ears but the bands that were popular were therefore much more popular. The internet gives the music consumer WAY more options. The biggest bands are less big and less successful, but on the other end of that is it’s WAY more possible to have a music career as a niche artist today. A huge percentage of the music I listen to is music that would have been completely inaccessible to me pre-internet.