Or you could use dnscrypt so ISP doesn’t see your lookups at all
Nothing prevents the ISP from collecting that.
I know just about everyone at my ISP. I know where many of them live. We all live in the same small tight knit community. They tried really hard to get me to join their network team.
I know some (all?) EU advertisers deny creatives based on optics i.e. "our name and logo is on the billboard frame, we don't wanna get associated with topic X".