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> Pop-ups! Pop-ups everywhere!

This part, at least, is satire, right? The rest I largely agree with :-)

Now we get the popup for 'Click here to save 25% on your first order'

In the past, popups were a new browser window, and could appear by the tens or hundreds.

Right? The 2000-2010s saw a massive rejection of popups. Blockers became common. Best practices emerged that avoided them like the plague. I recall hand-wringing on the difference between popups and modals in our webdev shop.

Now popups are fully back as login, sign up, cookie and deal spam. We've actively regressed on this front back to "pop-ups everywhere!"

> I recall hand-wringing on the difference between popups and modals in our webdev shop.

I hate modals even more than pop-ups. There are valid reasons to use either, but in most cases they are a form of abuse.

Agreed! Usually this came up because someone wanted to add a popup, but call it a modal to sneak past the bad connotation. When really they shouldn't have been doing either and they knew that; just laundering a UX they knew was crappy.

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