That's been my experience too. I had an idea that I didn't need so I hadn't bothered doing it, but AI made it easier to just have a go. I suspect people aren't using AI as much on their main profit-making projects (which also are going to be bigger, more complex and not greenfield - which is all harder for AI).
Also give it a chance - as you said "good" models have only been available very recently and you wouldn't expect everyone to start using them instantly.