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So an employee made a mistake? that doesn't happen anywhere else.

But if Apple is as innovative as they say they are, why don't they implement better serial numbers like the article suggests? I agree, the numbers can be hard to read, especially given their tiny size.

The obvious thing to do would be to encode the serial number in a 2D barcode & have the Apple store employee scan it from the device.

Older laptops used to have this, was under the removable battery, which is now defunct. I'm sure it's most likely somewhere on the motherboard now.

You can be great at some things, and suck at others.

Just because they screwed this one doesn't mean they're not (or can't be) innovative at other things. And just because they claim they're the most innovative company in the world does not mean that they are.

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