Plus:
- They don't link from the blog to the site from their logo. Marketing 101 here, folks.
- Here is their pitch:
We allow startups to get the right exposure to media while bloggers are able to filter the stories they get.
Huh?
- Thier tagline:
The matchmaking platform for startups and bloggers
Unless the business is aiming at selling to bloggers, this line is not quite clear.
- I have to click on an image of a button to find out you have not launched and are just asking for my email. Double huh?
It is obvious there has not been a test run in this landing page. Which reminds me of rule #1 of landing page: Continually Test Everything.
Good luck to the Press42 team.