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Sure, other than being the dominate social media platform for the original few years (2 decades) he is a total failure I guess

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They maintained the 2 decades dominance by either knifing the baby (vine) or buying (Instagram, whatsapp) every upstart.

The moment they couldn't do either they got their clock cleaned (tiktok)

They benefited greatly from the FTC not doing their job. Google too. Overall it has been extremely damaging to the industry but I suspect that it is the main reason for a small part of California (it not even American exceptionalism, it's Silicon Valley exceptionalism) completely dominating tech.

Wow, that sounds super easy. Why didn't you do it?

It's a weird assumption that the only thing stopping people from the ad business is the effort involved.

Lots of people don't want to sell ads, particularly not with a side of societal harm, even if it would be lucrative. There are other things to value.

I certainly didn't think it was effort

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