This might be taken as hyperbolic, but the EU seems to have trouble building anything.
It feels like there is a limit on distribution. Just getting people to try a product is incredibly hard. Very hard to reach them and ads feel like they're only served to bots.
You and I, however, are not corporations, so maybe it's in our best interest if they actually aren't allowed to do whatever they want.
making/operating companies, getting access to banking, hiring, etc..
all those things are catered towards multinationals by endless bureaucracy and requirements that need consultants/lawyers
it's by design