We went through years and years of one side being told that it's okay that they're getting selectively silenced for relatively mainstream and popular views, since after all it's corporations doing it and not the government. The very term "free speech" was corrupted into "freeze peach" as a form of mockery and the entire idea was denigrated.
But now that the shoe is on the other foot, literal advocacy for political murder has to be protected (and rounded off to "criticism" in media ledes), apparently.