So what? Who cares about such a binary claims?
Pay me 8x to get 10x, great. Pay me 8x to get 3x, nope.
There is increase in (not only perceived) value _somewhere_ - IMO depends on the organizational culture. At my work I found going over 100$ on OpenAI/Anthropic's API pricing does not produce any meaningful additional output. It might be much different in different companies.