Cigarette companies who as part of the 1998 MSA (1) are banned from television and radio advertising, (2) are banned from outdoor and transit ads, and (3) have print media, retail displays, and sponsorships federally regulated.

Most of these regulations apply to vapes, if they're owned by a legacy MSA cigarette company. With more regulation teed up for the new vape companies (i.e. JUUL youth marketing lawsuits).

If we treat social media companies like tobacco companies, I'd be perfectly happy.