However, it seems that Americans are so tired of growing prices that they are getting used to paying them. Just yesterday there was an article that summarized oil price drop 40% from when the war cooled down, but prize at the pump went down only 12%. The big oil explains this that people will buy gas anyways, so why lowering the price? I think we will see the same happening with electronics - Apple breaking news on $500B factory spending in USA is mostly because they believe Apple owners will keep buying Apple regardless of the price. They may be right... will see.