"With the thermostat, we revolutionized the product itself, absolutely -- but we also revolutionized the sale of it. Most thermostats were only purchased by contractors and installed by contractors... over 95% of them are actually installed by users themselves"
Spread over 4 pages. Thanks CNN.
Interesting comments on the lawsuit - not sure that its quite the same being sued at your own company as it is being sued at Apple though.
Wonder what other products are like that - I know I became interested in power usage after living in a solar powered house.