"Raises the question of what we see is real"
No they really don't, dishonest founders do that.
You're one with the lower case shibboleth so I have no doubt you surround yourself with dishonest founders, but faking users is pretty damn low on the usecases for residential proxies.
I said they're unethical because they tend to be hidden in innocuous seeming apps or sprung on unwitting individuals via clickwraps on their smart devices.