A slight defense of any qualifiers, mine or others. I am a sole developer, who formed a "box" as you put it, to house my assets. I'm the sole director of it. That doesn't mean my box is at war with users. To be clear, a merchant is a middleman and some merchants have taken the goods produced by the builder and built a middleman moat. Cloudflare, Anthropic, and the list goes on. Geohot doesn't do this. He builds and sells what he builds. That makes him more a craftsman, not a merchant. Merchants market other's work and profit. Craftsman, or builders, build and grow their customer base organically.