Heh, no problem. I will say the rule of three is something I've been taught over and over again... in speaking training, in a class I took on fundraising, and most recently in a book I read. (See, I just did it again!) Book was by Mehdi Hasan.

I also recently reread a blog post I wrote a decade ago, and it had the "It's not X, it's Y" pattern over and over again.