Because writing a headline with 90% miss in it will get more clicks than actually thinking through business strategy and realistic projections.
If GPT can maintain or grow usage, the ad dollars will be there given the enormous scale. There is a hundred billion dollars plus worth of advertising waiting in the LLM space. It would be surprising if Facebook doesn't contract for example, losing ground to LLMs on advertising over the coming decade.
Also it’s basically free for Google to show you a sponsored result but embedding one in a ChatGPT response actually costs money (assuming they’re part of the generated response).
Lastly I will bet you one Stargate datacenter that Meta has thought about LLM-based advertising, and if there’s any low hanging fruit there it’s already been tried
Not directly, but I bet that connection graph is worth millions. Same with the Giphy keyboard purchase. There's a whole unseen economy of data being valuable for reasons that aren't widely discussed.
And also, very relatedly, both companies enshittified their products great deal in the process. Google search used to be better for average user, Facebook used to be better for average user.
Genimi can start pushing ads everywhere, can start using dark patterns to better manipulate us and one they will. They will start earning more money at that point.