Well,

> "... the hackathon’s goal is to come up with technological answer to the problems of meat supply, processing, distribution, health and ultimately consumption. One of big problems the group will tackle is how — simply put — to get people to eat less meat."

That said, it's true that meat production (beef at least) is a very inefficient use of arable land, in terms of nutrition per acre.

Curse their tasty hides.