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Is this a flex now?

As always, I don't really care what tools a creative uses to manifest their idea in the world, I care how good the product is.

AI, just like the coding language you choose is a TOOL. Tools can be wielded expertly or crudely. At the end of the day your customer doesn't care who you are they care about your product.

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This doesn't really make sense except as a reflexive reaction to the article title. "It's just a tool" is much less meaningful at this point than something like what the author has written. Everything we use or reference or leverage is a tool - that doesn't mean anything.

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