But if you built this to sell to others, you skipped the most important step: Researching the market to know what people want. Your first users come from your research - you call the people who you talked to and say: "I built it."
If you skipped that step, you are just throwing spaghetti against the wall and hoping it sticks. Fun for builders, not reliable for actual success.
- How to get your 100 users. Sam Altman. Oct 3, 2024. www.youtube.com/watch?v=Da7z-RcS6dM
- 50 Founders Share How They Got Their First Customers. YCombinator. Aug 9, 2023. www.youtube.com/watch?v=NZp5j5hvn9I
- How to Get Your First 10 Customers. YCombinator. Jun 22, 2026. www.youtube.com/watch?v=_FBivfgOvuE&list=WL
What worked for me is the following:
1. Don't build everything before it is not really validated, you're wasting time. Maybe your idea sounds good in your head, but is it really solving any issues? You need to find out if there is actually really a demand for it.
2. I've launched my Idea as a closed beta first and I searched for high intend users, this means I searched online where my target audience actually complains about the problem I think my app solves. So a closed beta was my first approach to test if anyone would even have interest to join and I could test my apps core loop if it works.
3. The closed beta validated that the Idea could work but still the product is not validated, you have no Idea from a few closed beta users if they'd be ready to actually pay for it - so you either ask the few closed beta users in a google form poll or something equal if they would pay for any specific features and in general you ask for feedback there. I did it a bit different though, but it brought me to step 4
4. If you got that far, you should open your beta to get more users. For me a lot of my target audience is actually on reddit. I found many extremely relevant subreddits. It was still very difficult there, replies to pain signals converted extremely bad. I found some subreddits that allowed me to post about my project and just explain the idea - it wasn't really written like a pitch, I just asked people if they would use something I've built and I basically just explained the Idea - some posts alone brought me like 40+ users in 2 days - it is not much for some people who are extremely successful, but for me this was insanely much. I never managed this before with any project from the past.
5. You have to be dead honest with yourself and sometimes just shut down your own projects early, try not to be sad about it, you have to learn about every project you've tried what you did wrong and what you could do better next time. I am still unsure about my project as well, if it really pops off.
I wish you good luck though!
If you're curious, this is my current project https://valuepair.app
I'm going through the same thing with my product launched last week. I'm going through the sequence of posting on reddit, HN, PH, etc. to build that first base to develop organically but it's a struggle.
I've been posting here and there for about a week, but the actual user traffic was so low I could count it on my fingers!
I hope you don't get discouraged and keep looking for a solution. Stay strong!
First rule: if you're building the product solo, is it something you're the target user of? I've always felt like the biggest "cheat code" for building successful products is just making them for people like you. I know that goes against a lot of lean startup methodology (talk to users, etc.), but it has always worked in my experience. Use your unique domain knowledge to make something meaningfully better, cheaper, more accessible/simple than the competition.
Second rule: marketing is important. Almost all the things I've built are developer services, so to get user feedback and early traction, I'd submit to go speak at the local meetup groups in my area, talk about the tech stuff I worked on as part of the product, then give people a free shirt if they'd give me some in-person feedback after the event. I made some good friends that way (hello, SoCal Pythonistas!), and also made meaningful product growth. Don't be a shill, just genuinely nerd out about the things you're doing in an authentic way. People like that.
Third rule: write well. Don't use LLMs to spam blog content that's low quality about your product. Write about it yourself. Show examples, highlight features. Don't use marketing words, use simple descriptions.
I truly believe that the product will be better if the author is the first targeted user.
> AI coding tools moved the ceiling.
I'd say AI coding tools raised the floor, not the ceiling. Building a product with great UX is still difficult and demands constant attention to detail.