There must be a better format and distribution method than this. Ideologically a strong brand name and domain, yet ads every two sentences. Even with ad blocking, there is constant aggressive attempts at attention.

I propose the communal brain rot is less to do with short form video, and more to do with the everyday experience of trying to read something enlightening, tickle your curiosity - and be just absolutely fucking hammered with autoplay interstitials and 720x90 and 300x250 bullshit.