mozilla only began babbling about open source ai when they got their teeth extracted for free via the entire community giving them the curbiest of curbstomps.
i still use firefox but hot damn did they utterly fail to read the room initially. the only other company i can think of in recent memory -- besides sony cutting out discs -- is logitech when their ceo began gibbering about a subscription mouse or microsoft and its copilot button(s).