Ford Maverick starts at $28k, and they're running about $3k in incentives at the moment. So it's a competitive price but nothing too wild versus what we have already.
People mistake 4x4 for safety but really the most important part is the tires. A 2wd car with winter tires will be much safer and have more traction in the snow/ice than a 4x4 with all-seasons tires.