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I have a few friends I’d describe as high up in the restaurant industry. They’ll usually be skeptical of a menu with photos unless it’s a mom and pop place that’s been around for decades.

There’s a big reason more expensive restaurants don’t have pictures on their menus, even when they’re the best equipped to ensure your meal matches the picture.

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Gordon Ramsay in many of his kitchen nightmare episodes says it's always a bad sign whenever a restaurant has photos on their menu.

Genuinely asking, why is it considered bad? If it is done right, it will guide the customer better on whether they want something like it. We all see the photos/reviews on google maps before going inside a restaurant.

Pictures on a menu implies that the menu rarely changes - menu creation is expensive and slow - and has standard offerings. This then means that food is likely to be less fresh, less seasonal, and more likely to be precooked in large batches and frozen/reheated. In short, it is a red flag for systemic cooking rather than artisinal cooking.

You find that most higher-class restaurants have a one-page menu, with a soup of the day, 4-7 dishes, and maybe a dessert, with the menu being written once a day and clear about what you get.

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