That's about the right amount of time for reality to imitate parody.
http://www.theonion.com/articles/fuck-everything-were-doing-... February 2004
http://www.businessweek.com/stories/2005-09-14/gillettes-fiv... September 2005
http://www.theonion.com/articles/bush-our-long-national-nigh... - January 2001.