Author here! In my case it's mostly pretraining experiments, where you might want to change your data mixture/filtering/processing of training data, and splits are usually done at a token-level instead of a text level. In this case we usually run for days on a huge number of CPUs to finish tokenizing something like DCLM.
From what I can tell it's also useful for inference when considering time-to-first-token (TTFT) as reported by fastokens.[0]
I'm not sure about the proprietary inference engines, but in the open source ones tokenization is done before looking up if a text sequence is present in the KV-cache. If you have a long prefix that's been seen before (say a system prompt), the time for tokenizing that will be a large part of your TTFT. The tokenizer cache should be warmed up in this case, so the throughput for Gigatoken would be significantly higher than reported in the repo.