But maybe more importantly IMO, Jellyfin doesn't have a central server that would serve as a high-priority target for hackers. Plex may have funding and full-time devs, but they're also relying on security through obscurity, which is hardly best-practice. Their central servers were hacked 10 months ago and passwords were leaked. For that to happen to me, hackers would have to be interested in my little Intel N100-powered server running from my house with maybe 10 daily active users. On top of that, Jellyfin's team have generally been quite fast at addressing all known high severity vulnerabilities because the project is open source. Everyone can see the code, so anyone can fix an exploit as soon as it's found.
As far as sharing access with my friends, I just ask them to put in the username/password they'd like on my phone in person for account creation, then I text them all the details about the URL for my Jellyfin instance, how to set up their smart TV app for it, etc.
I can access my Jellyfin instance from almost any smart TV in the world with the official apps because I followed their official guide and set up with a reverse proxy instead of Tailscale.