I like to think that all the crazy kids running around doing stupid and disruptive things for TikTok views is an early form of AI autonomously inducing mass psychosis.
(It seems to me that framing it this way does seem to absolve YouTube executives of responsibility by making the AI, not them, seem like the agent.)
It's not totally disconnected, though. A corporation is constrained by what its members are willing to do. I read that the reason Gemini has fallen behind is because Googlers have been quitting over Google's DoD contract. Conversely, if engineers are willing to work hard for you, you can go far. I suspect this is behind both Anthropic's success and also Tesla/SpaceX.