"Needless to say, it’s a big market. One dominated by not 800 pound, but by 800,000 pound gorilla’s. ADP. Paychex. Intuit. Combined, they represent $50 billion in publicly traded market cap. They also represent slow-moving incumbents, disincentivized to pursue innovation."

The last sentence is why I have not added PandoDaily to my feed subscription list. The fact that they list three companies competing in a market means they are unlikely to be "disincentivized to pursue innovation." In fact, Intuit has regularly been acknowledged by the likes of Forbes[1], Inc and Fast Company and Eric Ries's Lean Startup book as being one of the most innovative public companies. Not only does it show a lack of critical thinking on the subject at hand, but it's passing that lack of knowledge onto the reader.

ZenPayroll is tackling a huge and highly profitable market. They're probably attacking it faster than their public counterparts. But to say a company like Intuit, along with Paychex and ADP, are not innovating because they're "disincentivized" does a disservice to ZenPayroll and its competitors.

I'm just guessing, but I don't think ZenPayroll takes any of its competition lightly and is working as hard as it can to break into this market precisely because it has formidable competitors.

[1]: Why Intuit is More Innovative Than Your Startup: http://www.forbes.com/sites/bruceupbin/2012/09/04/intuit-the...