> If you can't articulate specific benefits to "having principles", then you're not really interested in firefox winning, you just want it to die a martyr.
You've got it backwards. It's not that people use Chrome in retaliation for Firefox having zero principles, it's that people stop caring to install Firefox because there's no clear reason to keep using it.
Having no principles itself eventually loses you a small minority of users... and those were your core supporters and evangelists. It is not a huge number of people, but it's not good when your base of supporters is rotting from the inside-out.