I guess it does make their communication feel a bit more personal, especially since they usually don't use corporate language on personal twitter accounts.
At least traditional bland corporate PR doesn’t try to build up a weird parasocial relationship with the product owner/dev trying to act like your buddy, and per OP also often follows a consistent process without memorizing the personal handles of the current org chart.
- I don’t use most social media and even if I did I don’t follow (and definitely do not want to) hierarchies of various corporations;
- Twitter is hostile platform (thanks xcancel);
- Who the hell is Tibo? And to be brief I don’t want to care who he is.