"But University of Alberta AI ethicist Mohamed Abdalla says the findings reflect the incentives facing commercial AI developers, rather than solely a failure to uphold scientific norms. “It’s not the company’s job to advance science, right?” he says. “The company’s job is to advance money.”"

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If everyone holds back their publications, the whole sector moves slower. Yes, it's moving alarmingly fast according to many, but is it moving fast enough that the massive investments in data centres will actually pay off?

It's more game theory. Things may go well for one selfish company not publishing in a sea of altruists who publish, but perhaps not if everyone else is selfish too.