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True enough, but they become Patrons of the Arts in a sense.

Football was doing fine before this all started. It just multiplied the wages of some people who already earn more per year than I will ever own in a lifetime.

I think about that every time I walk into a bank with an elaborate building or a ton of staff hanging around.

on the other hand, do you know how much it costs to sponsor?

maybe it's relatively cheap, but nobody does it because football fans isn't that of a target

I don't know about this sport, but in other large sports it can costs millions per year to be a sponsor.

It varies, but in any case, I doubt it's cheap relative to much: https://en.wikipedia.org/wiki/English_football_sponsorship

About half of those kit numbers are less per year than a single 30 second ad during the superbowl.

That's a little dishonest. The prices are in Pounds, and there a significant high outliers.

Superbowl ads currently average around $8m USD (£5.93m).

You're right, only about half of them are less than £5.93m with one of them being almost the same.