RSS wasn’t in the interest of the big platforms as it’s decentralized and there’s no good way to deliver ads through it, simple as that.
RSS wasn’t in the interest of the big platforms as it’s decentralized and there’s no good way to deliver ads through it, simple as that.
I use Firefox with uBlock Origin on Linux, and haven't seen an ad in years. It's not like ads weren't a thing 20 years ago. Pop-up windows were particularly bad. Javascript, in particular, has been constantly abused against the user ever since it was created.
Same setup and same experience. I've recently joined another company which only provided chrome with no extensions by default. I know the web is filled with ads but I'm shocked again and again when I get a glimpse into what it's like without an adblocker.
Blocking ads will also prevent malware scripts, unscrupulous information collection, and deceptive virus infection messages. I've got friends who've been infected because they believed the popup that told them their computer had a virus, and they needed to click the link to remove it.
Some demographics are heavy ad blockers, 90%+.
Manifest v3; Android
Another aspect of ads from the early 2000: they were individually made for particular places, rarely generating any controversy. For example, I used to be a moderator on a forum dedicated to ActionScript, and we had a sponsor, who, basically paid our hosting expenses, and that sponsor had a banner in the header of the forum advertising lessons in Web design / programming. The banner was designed to match the overall forum appearance, it didn't track anyone's browsing history, didn't collect cookies... it was simply a big and fancy button linking to the sponsor's Web site.
The problems really started with the "media buying" waterfalls, i.e. the automated ad delivery. Ad agencies automated their job by providing customers with (semi-, but increasingly fully-automatic) ways to design their ad campaigns. In order to make these campaigns at least somewhat effective, they needed to somehow automatically reproduce the situation similar to the one I described having in the ActionScript forum: they needed to find a good match between the audience and the ad, but they had to cut corners because of the automation and resort to the unsavory mechanisms of tracking users' behavior. The decrease in quality had to be compensated for by increase in quantity. And that's how we got here...
Firefox (the product) and Mozilla (the for-profit company) are lost causes. Firefox (the technology) is still there, for now.
I can probably turn it off somehow but I feel like it should be opt-in or at least live elsewhere.
LoneWolf and LobreWolf are still available ;)
Google pretty much declared war on those back then, providing reasonable-looking ad formats that could be integrated discreetly on the page (and as far as I remember, they had a limit of how many banners you could show). I really wish we could back to that. Now they serve animated/video ads.
I bet if you open YouTube, even with Adblock and sponsorblock, you'll see ads. "Tech" channels are nothing but ads because all they do is present products for people to buy.
Even channels that do legos are ad channels.
YouTube itself has become a platform for serving videos that are advertisement at their core. These videos are popular, get good engagement, pay the content creators and come in cheap for brands. This style of "journalism" extends to many other platforms.
Prior to Brave, ublock origin on Firefox provided a similar ad-free Youtube experience.
I don't consider ad content like the tech channels you mention to be a negative. Informing people about new products is a useful service. The ads that are negative are those that impose themselves over other content or mess with normal internet browsing experience.
It's a different story if it's a person that's used a device that they bought for a year. But these tech youtubers, they are extremely dependent on a good relationship with the brands because what brings them money is doing the "reviews" on day 1 (if not before) and they can only do that if they have a good standing with the brands. Meaning they will can only talk the product in a way that they know the brand is going to be okay with, mentioning obvious flaws that are easy to disregard ("it's not the best value for the money" is a classic).
This is bad because this type of journalism is constantly moving the window of what's acceptable. Channels that are truly critical (for example gamersnexus) don't get any support from brands. Channels like that are rare, of course, they do exist.
So, to reiterate my point, these channels are not informing: they're selling. There's a really good documentary with Noam Chomsky called "manufacturing consent" that really gives a good overview of this topic. Well, it's about politics, but the same applies for marketing.
Also, adding `Before: YEAR` in search takes you back to a more wholesome time.
No you don't need Mullvad VPN to use Mullvad Browser.
Now everyone can create content, without any of the friction of hosting it. The vast majority of it is crap, but that was always the case.
The main difference between now and 30 years ago is that the Internet is vastly more diverse. It isn't just other CS majors any more. Now everyone gets to wade in the vast crap pool looking for the smidge of things that appeal to them. Meanwhile the CS majors still host their own stuff, because they can, and you find out about it via the same word of mouth.
the most charitable interpretation is that the internet used to more exclusively cater to your interests specifically, which i’m sure is true.
try asking most women about the internet then vs now. there are still scumbags, and one could reasonably argue that they’ve gotten worse, but at least theres more to do now.
Compared to the torrent of AI slop today, it was.
Hey, that's not fair! It also had nine year olds who bought a book about HTML and made shitty sites on Geocities!
It was more special, to us specifically. But I'm claiming that the amount of crap just for us is still there. It's just easy to be distracted by the billions of content producers that are easier to find.
Note that I wasn't talking about slop, which does indeed risk a true Dead Internet. But people were pining for Geocities long before AI.
What's funny is that back in the day if you mistyped a URL it'd go nowhere. Then for a while domain squatters took over, and they'd lead you to dead end traps slinging porn or pyramid schemes. Those dead end traps were on the fringes however, where nobody really ventured. Nowadays everywhere is designed like that, except instead of porn it's corporate ads, and the pyramid schemes are run by people making videos those corporate ads play over.
The OP is talking about the “Web 1.5” era, and it seems like you have the requisite patina to remember it too. It really was an entirely different world. Server side technologies just became common, allowing for dynamic websites and user submitted content, which was the birth of forums and aggregators of user content. They tended to cater to special interests and had their own culture, inside jokes, and standards (if any). It was common to be a member of a half dozen or more forums or interest sites, and it was more rare to already know a friend that was part of them. Instead you interacted and became friends with strangers, rather than upload your contacts list and send out friend requests.
There was Digg, del.icio.us, StumbleUpon, Fark, Something Awful, Albino Blacksheep, eBaum’s World, Slashdot, Homestar Runner, YTMND, DeviantArt, Worth 1000, Maddox, Stile Project, Consumption Junction, Snopes, The Smoking Gun, Stick Death, The Perry Bible Fellowship, Penny Arcade, Threadless, Newgrounds, Zombo.com, Weebl's Stuff, Peanut Butter Jelly Time, Badger Badger Badger, Fenslerfilm, Break.com, Stupid.com, Ogrish, Hot or Not, RateMyProfessors, Rate My Face, Stupidvideos, Questionable Content, How Stuff Works, Something Positive, IGN, Daily Kos, DeadJournal, LiveJournal, IRC, MSN Messenger, ICQ, Trillian… even of those that still “exist”, they don’t still exist.
I’m not saying those sites were necessarily better, but the personality and environment that created them no longer exists. Websites were created just because of an inside joke on a forum somewhere, which then became cultural memes that were talked about at work and school. It was the era of “Have you seen this website?!” and “Joined: 2002” bragging, and that personality is gone.
We went from a bunch of open protocols and decentralized web to a full closed garden gatekeeped by a couple mega companies. It is a sad state of the world, but the MBAs and BigTech won.
Then later IE dominated the web and hurt interoperability, but we fought back through the Phoenix, Firebird, Firefox era anxiously following IE6 slowly losing market share.
Only to find that the war had shifted beyond clients and standards support to the sites and the power of their business models.
And parallel battles for the old standards based DIY freedom lost to hyperscaler clouds and now AI.
All in all compared to that, losing Google Reader seems small, but it was kinda the nexus point at the centre of it all.
StumbleUpon used to be an endlessly entertaining way to find new content on the internet.
What I miss is that back when Safari had RSS built in was I used to just open all the new articles in tabs from an RSS list in my bookmark bar. This is the experience I really would like to recover, being able to just get a set of tabs that represent new posts at sites that I want to follow. Maybe I’ll vibe code this for myself now that I’ve given in and turned to the dark side with Claude.
I checked as I use the Feedbro extension in Firefox and Chrome family browsers for holding and updating a tree of RSS feeds and thought I'd missed a built in FF feature :/
Good, you might say, and I wouldn't disagree, but Google et al sure would.
Right here, that's how HN RSS feed works.
I only follow HN through the RSS feed. But it only gives the title and links to content and comments.
But for HN use case, that's ok IMO. Based on title I can decide if the comments might be worth it and follow the link.
That wasn't an option. And if it had been, they would've rolled out monetization through ads anyway. If you believe otherwise, there's too much we disagree on to sum it up here.
Not LibreWolf. I’m also a fan of ungoogled-chromium, those are my two daily browsers.