I daily drive linux (arch btw) with all the adblocking bells and whistles and I was dumbfounded when I saw my grandma's PC with all the clutter and ads. Really makes you miss the old era.
I started using the f-droid app "store" recently and it's amazing: bare bones stuff that just does what you want.
And it's not just something we would consider calling ads, but just the clutter on the web.
- Limited offer modals - "Hey we have a useless AI chatbot" popups - Cookie banners - Newsletter popups - 3 tiered subscription offers for everything - Sign in to XYZ with google - This site wants to know your position
And don't even get me started on things you can't change as a user like really bad full text searches and stuff.
And I'm still yet to find that hot single in my area.