Anyway, if it is, it's a cool one. :-)
I wonder if there isn't a startup idea like developer auction called "Student Auction"[1] where kids can list their qualifications, interests, and grades and have these universities bid on them with scholarships, etc.
Anyway, I don't doubt we'll get down to the bottom of the mystery, I like the idea. But I also liked the first 'hire me <foo>' web site idea too, would hate to see it get over meme'd.
[1] I'd probably call it 'Scholar Discovery' the business model would be that its free for college seeking students to sign up, has a monthly college based fee, privacy between student and university is assured, but current offers (sanitized) could be shared to show the recruiters what they are up against.