Even a long while ago it was estimated that every Google search cost google several cents (and that they made back 10 cents). Google also uses AI for search results. Thus its not inconceivable that openai can make money here.
There's no reason why Google's public stuff is this stale, overpriced and underwhelming. But at least until their next round of models drops, even calling them a "frontier lab" is starting to feel like a stretch. Which is weird!
Especially considering that in the 2010s they were The Big AI company, especially after buying out boutique shops like DeepMind.