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At least I could usually tell what a web 2.0 company actually did. With AI nearly being a commodity at this point, AI billboards are like seeing ads for different brands of table salt.

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There were cryptic billboards in the last 2 tech booms too (dotcom, web 2.0) - the one that comes to mind is the Google ones that were a puzzle that led to a recruiting funnel (2004: https://www.npr.org/2004/09/14/3916173/google-entices-job-se...)

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