10k steps is a lot for me too.
No, distance events are still referred in kilometers in the US.
I've even seen a few 50Ks.
Walking on flat, paved surfaces, I do about 1850 steps per mile of distance[1]. I have a pretty long inseam, so I'm not surprised that I'd be under 1000 paces. Given that roads weren't paved with concrete or asphalt until relatively recently, I'm not surprised that the Roman mile is a little shorter than our current one[2].
[0] https://en.wikipedia.org/wiki/Mile#Name
[1] Garmin watch